That’s the only true way to know what will yield the highest return. The key is to try them all! Run a few tests and see what platform works best for your studio and the content you produce. TikTok – Watch this video on how to get your studio started on this growing social media platform!.Where are the people you want to attract spending their time? Patrick says everywhere possible! Don’t limit your own potential by having a single-channel mindset when it comes to ads. If you’re not grabbing their attention early, you’re missing out. Ironically, many studios actually turn off ads during this time because the return on their investment is typically lower.īut the reality is, buyers are making decisions about their New Year’s resolutions long before January 1st. Your studio should start planning offers and advertising starting in November and early December. No, it’s not January 1st, or even December 31st. Our Video Production Manager here at Loud Rumor, McKenna, sat down with Patrick, our Director of Revenue, and they hashed out exactly what your studio should be doing right now, and every year, to leverage the New Year’s resolution boom! When To Start Preparing For The New Year How can you leverage this time of motivated new members into long-term gains for you and a potential lifelong impact for them? They’ve found a renewed motivation to kick off the new year by making a serious change in their health and fitness routines, making it the perfect time for you to attract new gym members! But how do you get them to stick around longer than January 31st? When the fun and motivation have faded, and the reality of the work required to reach their goals has set in? “we are for people who constantly push themselves to those extremes, we can’t in good conscience support the ‘new year, new me’ movement that happens every January.” is an exciting month for the fitness industry! Most people are full and exhausted from all the holiday feasts and festivities. Luxury gym Equinox under fire after launching campaign announcing that they banned new members on January 1: Lmao equinox new campaign basically saying “y’all lazy for this resolution bullshit” is so tone deaf it’s gross /X7DQdOl3JQ I’m sure it will win lots of awards and business for other gyms. New self-tape, reading for the part of Equinox’s weird poem about the month of January /EqUFdLKMcxĮquinox turning away new members on January 1st doesn’t seem like a great idea. Secondly, the "manifesto" or "poem" as people called it began to get picked apart on Twitter, with several videos of people reading it popping up online as they add dramatic flair and treat it seriously. However, this marketing campaign quickly came under fire among many users for multiple reasons.įirst up, some people online were upset at the wording used and how by denying sign-ups they weren't helping people who might have legitimately wanted to change their life by going to the gym. Whether you agree, it’s bang on brand and very smart. ‘We don’t speak January’ is great from – rejecting new memberships today because they see fitness as a long-standing lifestyle not a reactive resolution. Super bold, super smart, strategically aligned with their brand □ /abLjFNDjop MME7V5tWWwĮquinox isn't accepting new memberships today. This, perhaps surprisingly, was very well received by the Equinox-enjoyers, who were apparently happy to not have " Annoying Gym Newbies" start up because of their resolutions.Įquinox is low key savage to resolutioners and I’m HERE FOR IT. This is what especially made Equinox's contentious decision make waves, as it took one of the busiest days of the year off on what it called principal. New Year's Day, via the usual custom of making resolutions, often finds itself as one of the busiest periods for people to join gyms, with many fitness locations running new user programs and deals during that time. The gym brand Equinox, which prides itself as being a lifestyle brand focused on health and going to the gym, has recently attempted a viral marketing stunt by refusing new sign-ups for those looking to start their cliche New Year's Resolutions by working out.
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